SONDER(def.) the realization that each random passerby is living a life as a vivid and complex as your own – populated with their own ambitious, friends, and routines.
LAMU, KENYA
AMIROK (def): A cultural connoisseur, they roam freely. Driven by the internal inclinations for clarity, beauty, and transformation, they are never satisfied with staying in one place, or exploring one idea — it is with discerning and insatiable curiosity they feed on the world at large. Their curated taste is that of true essence; purity in process. Simple does not always mean uncomplex. Growth happens step-by-step, each stride providing opportunities to encounter the everyday, anew.